Is there a substantial amount of articles that can be used as newsletter or blog content?
Because you will likely know very little about the niches you chose to target and because writing quality articles is a laborious process, you need to make sure there is a steady supply of article content available for your use.
Ezinearticles.com is the premier article directory and has more quality articles then just about any other directory I've encountered. You can find articles for your niche by either browsing the main categories (which will yield the highest number of articles) or typing in your main keyword into the search bar.
If you find more than a few thousand articles then you should be good to go. Be sure to actually read a few of the articles to make sure they are actually quality before you use them for your blog or newsletter.
Once you've found a niche that passes all 7 tests you're pretty much in business and can move on to the next step of setting up a profile for this niche market.
Are there digitally delivered items available that you can use as a giveaway item to build your list from your Myspace page?
You need to give people a powerful incentive to join your list. After all, people don't want to just give out their email address to anyone who asks for it. They need a good reason to join your list.
A digitally delivered item such as an ebook that is related to your niche is a very easy way to convince prospects to join your list. Before you start giving away a digitally delivered item to build your list, always make sure that the item comes with resell rights. If not, you could run into some serious trouble.
The easiest and cheapest means of acquiring items with resell rights is to type the following command into Google:
free [keyword] ebook
If an ebook is already being given away for free there is a good chance that resell rights are included as the ebook is intended to be viral. Browse around until you find an ebook that looks good and has a nice cover design.
A cover design is actually very important because it conveys the impression that people will be getting something tangible and not just a bunch of words thrown together. Remember that product packaging is often times more important than the product itself.
If you can't find any free products with resell rights to give away, you should check out the Information products section on Ebay. To find the information products section, click on “Everything Else” in the left menu and then “information products.” You can find a whole mess load of cheap, digitally delivered items on a wide variety of topics, most of which come with resell rights.
You can also try Butter Fly Reports, which contain ebooks that not only come with resell rights and ecover graphics but actually allow you to insert your affiliate links into the ebook itself. Best of all, all the ebooks listed at this site are 100% free.
Finally, if you still can't find any digitally delivered products, you can take a look at 7 Dollar Offers which carries a broad selection of information products for, you guessed it, $7. Many come with resell rights or at least the option to purchase them.
Do people actually spend money on products and services related to this niche?
And, what is the average demographic of a person within this niche?
To answer this question you will need to do some market research using your favorite search engine, I prefer Google of course.
Once you have your favorite search engine pulled up, type in the following search command:
[keyword] market demographics
This search should bring up information offered by media publishers such as websites, ezines, and newsletters in order to answer the questions of advertisers. Advertisers of course want to know exactly who it is they are advertising to before they drop a chunk of change on ads.
Because you are essentially an advertiser for a given market niche, you essentially need this same information. You may have to browse several pages deep in order to find the demographic information you are looking for, so don't be discouraged if you can't find what you're looking for in the first few results.
The market demographics should contain a multitude of facts including level of education, annual household income, monetary size of the market, age, gender, relationship status, and so on.
When you are building your Myspace profile and accompanying newsletter, you will need this information so you can get a better idea of who you are marketing to. Once you have found the right demographic data make sure to bookmark the page for future reference.
If you can not find the market demographics within 5 pages of search results, try instead looking for websites, ezines, and magazines related to your niche and check out the “Advertiser” or “Investor Info” tabs located somewhere on the website. These sections usually contain the desired market demographics.
